Concept, naming, and Visual Identity for the Ibirá Granja Viana venture
Visual Identity
Concept
The naming and visual identity of the Ibirá development, located in São Paulo, were carefully developed. The process involved in-depth research into the culture, history, and characteristics of the region, ensuring that the identity of the development reflected its unique essence and local context.
The creation of the logo for Ibirá Granja Viana was developed with more organic lines in the typography and graphic elements, bringing direct contact with nature, conveying more warmth, exclusivity, and tranquility to the venture.
Ibirá - Tupi-Guarani name meaning “tree”. It accurately translates the venture that will be built amidst a tree reserve, conveying the idea that the venture itself is yet another tree in the midst of nature, with the same characteristics of strength, permanence, and beauty, reinforcing its exclusive connection to the location.
Granja Viana - Evokes the region in which it is located, which is well-regarded for symbolizing a higher quality of life.
More information
Tagline
Nature Calls You.
The tagline evokes the main characteristic of the venture, which is being close to nature, calling you to share good moments with it. From your new venture, you will be invited to enjoy lighter days close to the green, gaining more health, well-being, and quality of life.
Perfect for your lifestyle.
The tagline aims to reaffirm that regardless of your lifestyle, here you have several plant options and customization possibilities to find what suits you best. Additionally, if you are looking for quality of life and well-being, the venture has what you are looking for: infrastructure, privileged location, and proximity to greenery and nature.
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